A small board of committed volunteers, and nobody on payroll.

We founded North Shore Red because we care deeply about the future of the North Shore, Milwaukee, Wisconsin, and our country — and because the grassroots work being done here deserved an organization that could raise and allocate its own funds.

For years the volunteers now behind this organization were a model of grassroots excellence. We ran an independently funded campaign office in Glendale. We became the yard-sign hub for Milwaukee County, putting thousands of signs in front yards across the county. We held five major fundraising events. And our canvassers outperformed every other team in Milwaukee County — not once, but consistently.

That work was always powered by neighbors rather than consultants, and it was always constrained by having to ask someone else for the resources to do it. Forming our own organization changed that. We can now raise money for the specific programs we believe will move votes in Wisconsin, and we can decide how to spend it in the room with the people doing the work.

Our aim is plain. Defend the values that made America strong — individual liberty, limited government, fiscal responsibility, free markets, and a strong national defense — and help elect principled conservatives who will stand for them. We invite every conservative on the North Shore to join us in this chapter.